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How to Promote Your Liquor Store

Ideas to Promote Your Liquor Store

Finding new ways to get customers in your door can sometimes be challenging. There are various ways to find new customers while retaining current customers. Here are a few ideas that you can try to promote your store.

Social Media

If you are trying to reach a younger generation, social media is the perfect place to do that! And, you don’t even have to spend any money to do so. Just create a Twitter, Facebook, or Instagram account and post regularly. Post your specials, funny photos, new items, etc. Keep your audience engaged and reminding them that you’re around.

If you wish to spend a little money and do some advertising, Facebook makes it really easy to target your market. You can create an Ad and choose to target a certain radius around the store or certain zip codes, age rage, and more. With all the options to choose, you are bound to spend your dollars wisely.


Flyers can be a simple and easy way to get your name out there. You can simply hang them up around the area (where approved), have them added to the newspaper, and more.

Add photos to the flyer with large words and make it stand out. Most importantly, don’t forget your address and phone number on the flyer. You want them to have a call-to-action to entice them to the store.


This is different than having events being held at the store such as a tasting. Think about getting our name out there. Is there a vendor event at that you can create a drink for? Is there a brewery you are close with and can host an event there? How about supplementing product for an event?

The opportunities are endless. Just remember that any event you think about doing, you should make sure it is adult friendly. Being a business with an age stipulation can get a little tricky with events, so make sure they are age appropriate.


Networking events, social networking, etc. can be a great way to meet like-minded people. You may even find a great new supplier, new product on the market, and even gain a new customer. This can also help you getting your name out there and creating relationships. Just remember to hand out your business card so they know how to contact you.


There are many ways to promote your business through social media, traditional marketing tactics, and networking. Try one, or all, ideas and see what works. What works for one store may not necessarily work for you so it can be a trial and error process.

Cheers to new business!

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