Running promotions is a powerful way to get new customers, and returning customers, in the door. Promotions can even be as simple as a $1 off or 10% off of a case. mPower has many options on how to setup promotions. Below are a few ways on how our promotions work. To get a demonstration of our point of sale, click here.

Simple Discount

The simple discount by it’s name, is really easy to setup and use. This discount type is commonly used to:

• Offer a Dollar Amount off
  Use this to offer a certain dollar amount off of one, or multiple, items. This type of promotion can come in handy when you are trying to close-out a specific item.
  
• Offer a Percentage off
  This type of promotion comes in handy if you want to do mixed case discounts. You can offer mixed case (or half a case even!) on your various department types and/or sizes with a percentage off when they reach X amount of items. A common use for this is 10% off a Case of wine.

Mix and Match

The mix and match promotion tool within mPower is a pretty powerful option when it comes to promotion. There are many ways the promotion can be setup. Below are the most common we come across:

• Buy 2 for $5
  This is a common promotion if you are selling energy drinks or other small items. This allows you to choose 2 from a group of items for $5.
  
• Buy 2 get 1 for a $1
  This is a common promotion we see with some specific items. This allows you to offer the buy two 12-packs get the third for a $1 type promotion.
  
• Buy any 750ml for 10% off 6
  This promotion is typically common for mixed case wine discounts. Which are extra popular with the simple discounts when it comes to wine. However, you can easily add Wine and Liquor 750ml to a promotion and they can do a mix and match between the two departments.
  
• Buy 2 beer items get a bag of chips for free
  This is similar to the buy 2 get 1 for a $1 promotion, however you are offering them something for free.

These promotions are relatively simple to setup and can be pretty powerful. They are great to use when trying to sell a group of like items at a specific price point.

Price Point

This promotion is our least commonly used promotion, but it is an option within the system. This promotion allows you to offer your customers a bigger discount for the more items they purchase. The most common way this discount is used is:

Example: Bottle of Wine

• Buy >6 get it for $12.99 each
• Buy <6 get it for $11.99 each
• Buy <12 get it for 10.99 each
• Buy <18 get it for $9.99 each

This entices your customers to purchase more to get the bigger discount. This can even be a great setup if you do sales for events and offer a bigger discount to bigger events.

Tracking Promotions

There are various ways to track promotions within mPower. The two top ways to track promotions are:

• Filtering Reports by Promotion Names
  You can filter certain reports by a Promotion. This allows you to see how your promotion did within the time period specified. That way you can see if it is worth running again, or never again.
  
• Creating Coupons for Customers to bring into the store
  With any of the promotion types you can create a Coupon code. This allows the promotion to only be activated once the Coupon code is applied at the register. This is great if you are mailing out a flyer or sending an email. It allows you to track how well those marketing efforts are doing.

Conclusion

With the various types of promotions available in mPower’s liquor point of sale software, you can offer almost any promotion you can come up with, and be able to track it. For an online demonstration to see the promotions in action, click here to contact us.

Other mPower POS Blogs

• Coupon Ideas for Liquor Stores
• 5 Promotion Ideas for Your Liquor Store
• Tracking Coupon Promotions in mPower Liquor POS
• Liquor Store POS Software Features

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If you are wanting to run a promotion to get customers to either come back or just walk into your door for the first time, you may want to offer a coupon promotion. There are a few different ways you can market the promotion and switch it up if needed.

First, you will need to think off the type of offer you will have:

Certain Amount Off of a Purchase

• Examples: $5 off $50; $10 off $125; $15 off $200

A Percent off an Item or Purchase

• Example: Offer a 10% discount off an item or total purchase.

Next, you will need to decide how you will market the offer:

Will you put an Ad in the newspaper? Offer it via Social Media? Email the offer to your customers? Have a “return with receipt” type coupon?

Think about where your target market would see your coupon and tailor it to that medium.

Then finally, you need to put your motion into action!

Combine your efforts on creating the coupon and then advertise it in your selected medium.

Be sure to require the customer to bring in the coupon to receive the offer. Additionally, make sure to think of the little things such as, is it a one time use coupon or is there an expiration date.

Other mPower Blogs related to Marketing:

• 5 Promotion Ideas for Your Liquor Store
• Holiday Promotion Ideas (Year-Round)
• Liquor Store Promotion Ideas | Social Media and Sponsorship’s
• Liquor Store Promotion Ideas | Travel and Food Pairings

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Marketing to your customers doesn’t always have to take thousands of dollars or an out of the box idea. Sometimes, it can be just as simple as letting them know if upcoming promotions. Below are a few simple options, when utilizing in-store or email marketing, to get customers in your door.

IN-STORE MARKETING

Window Displays

Do you have an open sign? Do you have a sign in the window that shows weekly sales? Let customers who have never been in your store before, know you are there and open!

Product Displays

Make your product displays standout. Create end caps and highlight items that you want to sell within the store. Typically, around the holidays, these include the gift sets that liquor companies put out. They may include a bottle of liquor and a couple glasses like the example below.

Product Spotlight

Spotlight products that you would like to highlight in your store. Did you get a limited edition bottle of whiskey? Did you get a one of a kind local wine? Create product tags for them explaining why that product is special and put it on the shelf. Customers will tend to buy specialty items if they understand why they are special.

Here is an example description from Penfolds wine regarding their Bin 620 Cabernet.

EMAIL MARKETING

Using the customer management tool within your liquor store point of sale software, you can export customer emails to Excel. Additionally, there are simple, easy to use, email marketing websites you can import customers into and send out promotional emails. Top tools for this include MailChimp, iContact, and Constant Contact. These options also allow you to have a trial to see if you like it before purchasing so you can see which one fits best. The examples below are sourced through iContact.

Upcoming Deals & Promotions

Send out an email to all customers to let them know of upcoming deals and promotions. This will let your customers know what to look out for when they are in the store next. They may even make a special trip just for the promo!

This can be especially helpful if you target emails to specified customers who purchase a type of product often. For example, you have a limited-edition whiskey, you would want to send an email to customers who purchase whiskey often.

Wine Club Special

Do you have a wine club? Let them know of special upcoming discounts on specified wines they can get the upcoming week or month!

Customer Groups

If you offer other customer groups such as rewards customers, let them know of specials only they can receive by being a member.

A little idea can go a long way. Be creative and let your customers know you are there. These ideas can even carry over past the holidays to market to your customers year-round.

Also, don’t forget to abide by your local and state laws regarding marketing. Some states do prohibit liquor advertising, so please proceed with caution.

The post How Liquor Stores Can Market to Their Customers This Holiday Season appeared first on mPower Liquor POS | Liquor Store Point of Sale Software.