Liquor Store Pricing & Promotions
Pricing a liquor store is complicated. Bottle price, case price, cash price, card price, loyalty price, mixed case discount. Your POS should handle all of it — not make you choose which ones to give up.
Margin Protection
“Spirits should never go below 22% margin.” “Flag any wine where cost increased more than 5%.” The system watches for cost changes from vendors and flags violations before they eat into your profit. You see the problem before it shows up in your P&L.
Cash vs Credit — Handled Automatically
Two prices displayed. The right one applied automatically based on how the customer pays. No cashier decision required. No mistakes. The receipt shows the correct price, the shelf label shows both prices, and your processing savings go straight to your bottom line. Set it up once and forget about it.
Case and Bottle Pricing
Single retail price for one bottle. Case price when a customer buys the full case. The system knows the difference and applies the right price automatically. Scan a single, get the single price. Scan 12 of the same item or a full case barcode, get the case price. No manual overrides. No wrong price at the register.
Mix-and-Match
Customers build mixed cases for a discount. Any 12 bottles of wine for 15% off. Any 6 craft beers for $2 off each. The system tracks what’s in the transaction, figures out the best deal for the customer, and applies it automatically. Your cashier doesn’t have to remember which items qualify or do any math.
Price Change Management
Update prices across all locations from one screen. See the margin impact before you commit. Review what changed, why it changed, and what it means for your bottom line. When you’re ready, approve the changes and print labels — all from the same workflow. No spreadsheets. No store-by-store updates.
Promotions in Plain English
“15% off all wine on Tuesdays.” “Buy 2 six-packs, get $3 off the third.” “10% off for loyalty members on their birthday month.” Describe the promotion. It applies at checkout automatically. No complicated setup screens. No need for manual discounts at the register.