When running a liquor store, it can be vital to market to your customers in different ways. We’ve previously posted general promotion ideas located here. This time, we wanted to share a few unique ways you can incorporate social media and sponsorship’s into your promotion schedule.

Social Media

There are a few different ways to promote your store on social media. Here are a few unique ways that you can do that:

1. Cross Selling Items or Close Out Items

   1. One quick way to promote multiple products or close out items would be to post them on social media. Simply take a photo of the product and post it with the promo pricing. This will entice those who didn’t plan to stop by that day, but cant miss out on a good sale.

2. Radius Advertising

   1. This one can be pricey, but can definitely help getting some locals in. On Facebook you can setup an advertising search radius. This allows you to advertise to only the customers in a radius of your choosing. You can choose the entire city, or even a close range radius. Make the deal sweeter by offering a discount if they mention the ad.

3. Online Only Coupons

   1. Wanting to get more email addresses to market to? Create an online only coupon! Require the customer to put in their email address to receive their coupon. They will receive the coupon and you will receive another person to market to – a win, win for you both.

4. Passphrase

   1. Create a “Passphrase” day where you post a passphrase on your social media profile. For example, make Tuesday Passphrase day and post something such as: “Come in today and tell the cashier at checkout ‘Barry Is the Best Person Ever’ to get a 5% discount.” Change the passphrase each time as well. Get as creative or simple as you like!

Referrals or Comments

Within this idea you can either do it on social media or in the store. The first option is to create referral cards for customers to refer new customers. Give each party a discount – as long as it is a new customer. The second option would be to create a comment card. This will allow you to send or email customers who fill it out a discount. A third option would be to create a suggestion box. This box can be used for customers to suggest specific items. Once that item comes in, offer those who suggested it a discount to come back in to purchase.

This idea can be used in a variety of ways. Be creative!

Sponsorship’s

This one may be a costly idea depending how you utilize it. But simply sponsor a child for a trip, sponsor an event (provide alcohol), sponsor a team (buy jerseys with your logo sewed on), etc. Anything you can sponsor and promote your store is a great idea. They can be inexpensive or as expensive as you choose.

Conclusion

There are many ways to utilize social media, comments, and sponsorship’s to promote your store. Choose one to try out and see how it works.

If you need more promotion ideas check out our original blog here, and our travel/food pairing blog here.

Similar mPower Promo Blogs:

• Tracking Coupon Promotions in mPower Liquor POS
• How Liquor Stores Can Market to Their Customers This Holiday Season
• Deciding on a Liquor Store Loyalty Reward Program
• 4 Ways Package Store POS Software will Improve Your Marketing Strategy

To learn more about our Liquor Store POS Software, click here to contact us.

The post Liquor Store Promotion Ideas | Social Media and Sponsorship’s appeared first on mPower Liquor POS | Liquor Store Point of Sale Software.

When running a liquor store, it can be vital to market to your customers in different ways. We’ve previously posted general promotion ideas located here. This time, we wanted to share a few unique ways you can incorporate food and travel into your promotion schedule.

Food Pairings

In our previous post, we suggested offering tastings of items you are promoting. This time try incorporating pairing it with a food. This can be as simple as pairing a wine with cheese or beer with sliders. How fancy you get is all up to you!

Cooking With Wine/Whiskey/Beer/Etc

This one is a little more in-depth and will take a little more planning. There are 2 different ways you can do this.

1. Joint Venture with a Gourmet Market
   1. This one is the easiest of two options. Simply get with a local gourmet market and come up with a meal plan – recipe and wine – that the customer can purchase and make at home. By creating the perfect meal with a drink pairing, you both will receive credit.
2. Joint Venture with a Local Restaurant
   1. This one may be a little more difficult. This idea stems from partnering with a local restaurant that does food classes (or any other business that does), and you provide the wine (or other alcohol) for the class. This would include your name on the recipe and marking material.

Travel in a Bottle

This one is a little more unique. There are a few different ways to promote this one as well.

1. Create a short giveaway report with drink beverages for each country.
2. Create a food recipe using one of your items to hand out.
3. Create a list for theme party suggestions including drinks, food, and music.

Some drinks you could promote for each country are:

1. France – Champagne
2. Japan – Saki
3. Mexico – Tequila

You could even spotlight local or state items such as:

1. Texas – Tito’s Vodka or Shiner
2. Colorado – CO Mountain Brewery
3. Tennessee – Jack Daniels

Conclusion

Depending on what, and how, you decide to promote the “Around the World” idea, you may even be able to partner with another company to defray some of the costs. You could even use this promotion as a beer, sprit, or wine of the month with each month changing a theme.

We hope these ideas help generate some promotion ideas for your liquor store.

Similar mPower Promo Blogs:

• Tracking Coupon Promotions in mPower Liquor POS
• How Liquor Stores Can Market to Their Customers This Holiday Season
• Deciding on a Liquor Store Loyalty Reward Program
• 4 Ways Package Store POS Software will Improve Your Marketing Strategy

To learn more about our Liquor Store POS Software, click here to contact us.

The post Liquor Store Promotion Ideas | Travel and Food Pairings appeared first on mPower Liquor POS | Liquor Store Point of Sale Software.

Point of sale technology has progressed rapidly in recent years. Traditional registers and outdated point of sale systems do not provide business operators with the right information to make effective business decisions. This can leave their customers with a less than satisfactory experience. With a modern point of sale system, you can track inventory and create meaningful relationships with your customers.

However, making the decision to upgrade or invest in a new liquor store point of sale system can be a BIG decision. Here are signs to watch for to see if your store is outgrowing its current system.

Customer experience is suffering.

Can you offer your customers promotions or rewards? Can you process EMV transactions? Do you offer Apple Pay? Your customers are looking for ways to save money and earn rewards. Studies have shown that if rewards are offered, customers will spend more. Additionally, ways to pay are constantly changing. In the beginning, it was just cash, and then debit and credit. Now businesses need to be EMV compliant and as smart technology grows, Apple Pay and other payment methods will become more popular. Even the checkout process can affect the customer experience. POS transactions going slow? Card processing taking too long? By addressing the little things, you can improve the customer experience.

Unsupported solutions.

Is your current point of sale system out of date? Are you happy with the level of support that you are receiving? Having an up-to-date POS system and support for your POS is very important. If you are having technical issues, you should be able to reach someone for assistance in a timely manner and without having to pay a hefty fee. The system should always work as advertised. If you are considering upgrading or installing a new point of sale system, ask for a personalized demo and find out how support works. Make sure the system does exactly what it says it does and that support is included. If you wish to schedule a demo with mPower, please email the sales team by clicking here.

Multi-location and/or transferring issues.

Do you have more than one store but are unable to see all the information from a centralized location? Having visibility into all of your stores’ inventory and selling velocity data is critical. If store A is on the verge of running out of Vodka Y and store B has an excess of Vodka Y, you should be able to seamlessly transfer that product to the store in need. mPower Beverage solves these issues. To see how mPower can assist with the intelligent transfer of inventory between locations, please view our video her
e. To learn more about how mPower allows you to access information remotely, click here.

E-Commerce issues.

Do you have a website or are you thinking of building one? Does your current system seamlessly integrate with your website? Being able to manage your e-commerce efficiently is important when running your online store. You need to be able to change pricing and product when required. mPower Beverage sends your product and pricing information to your website every five minutes. To learn more, click here.

Lack of insights.

Are you able to see what products are selling quickly? Which products aren’t selling? Are you able to generate sales and comparison reports? Being able to see what product is selling  vs. not selling is critical information needed to make effective business decisions. mPower Beverage Software offers its users complete insights into their business. We have over 70 customizable reports, which can also be converted into charts or graphs for visual analysis.

Most importantly: Your current system doesn’t align with your needs.

As your business grows and evolves, your point of sale system should grow and evolve with you. It should be able to meet your needs as they change. For example, when EMV began to be required on October 1^st, 2015. A merchants preparedness relied heavily on their point of sale and card processing providers. Some providers did not deliver on-time or as promised, forcing some retailers to purchase a new point of sale system. mPower Beverage Software was prepared and was one of the first liquor store point of sale softwares to offer EMV compatability.

If that isn’t reason enough for you to check out mPower Beverage Software, support AND software updates are included in your annual support agreement. We take pride in providing our customers the best customer service and support possible. We listen to our customers to make sure the software is evolving with your needs.

To learn more about mPower Beverage Software, please contact our Sales team at (877) 396-0141 or send us a message by clicking here.

The post Thinking About Upgrading Your Liquor Store POS? appeared first on mPower Liquor POS | Liquor Store Point of Sale Software.